Content Analysis of Facebook Food Community Meaning in a Time of Crisis

Social media offer innovative opportunities for people to feel and stay socially connected in difficult times. This study aims understand how use their cooking mishaps during the movement control order (MCO) period due COVID-19 pandemic seek emotional support a sense of belonging an online food community. Content analysis revealed three major sharing motivations: (i) social relational, (ii) emotion articulation (iii) information sharing. research reveals that by opening up about showing vulnerability, users much more rest community members. The humorous way posting has also deepened connection between members, who maintain strong protective feelings members highlights share times cope with distress others.